Data and analytics, including AI, are becoming central to more enterprise business strategies and how those enterprises create value across all areas of the business.
Many organizations are starting to report on the financial impact of digital initiatives. However, few highlight and quantify the impact on the business and KPIs from their data and analytics initiatives.
Most organizations articulate data and analytics value in terms of progress metrics, such as improved data quality and faster time to insight from data and analytics investments. However, they struggle to measure and articulate the business impact on mission-critical priorities and the KPIs that drive innovation, revenue, cost and risk.
Source: Gartner Predicts 2022: Data and Analytics Strategies Build Trust and Accelerate Decision Making, Jorgen Heizenberg, Lydia Clougherty Jones, Ted Friedman, Andrew White, Saul Judah, Gareth Herschel, Rita Sallam, Ehtisham Zaidi, Svetlana Sicular, Published 2 December 2021.
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