The primary goals of connecting business outcomes to Master Data Management

The potential of your business requires a well-planned strategy for Master Data Management (MDM). Through the seamless connection of business results to MDM businesses can improve the accuracy of their data, boost the process of making decisions, and increase efficiency of operations. This integration allows organizations to improve processes, boost innovation and ensure that data is consistent across the entire enterprise. Improve your organization's efficiency and effectiveness by leveraging the power of MDM to be in sync with and help you achieve your business goals

The primary goals of this phase of connecting business outcomes to MDM is to:

  • Develop an ongoing relationship with business stakeholders to understand their priorities.
  • Prioritize your business outcomes, metrics and KPIs based on senior-level guidance.This is especially the case for early-phase MDM programs, or those just starting to quantify the business benefits of MDM.
  • Understand at a high level which master data elements and KPIs are supporting your priority business KPIs, metrics and outcomes - and the hierarchical nature between them.
  • Help data and analytics team members understand that better data quality alone is not the endgame for MDM programs, and that driving business outcomes is paramount.

Disclaimer

© 2023 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner's prior written permission. It consists of the opinions of Gartner's research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner's Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see "Guiding Principles on Independence and Objectivity." Gartner research may not be used as input into or for the training or development of generative artificial intelligence, machine learning, algorithms, software, or related technologies.